The Golden Ratio is used within graphic layouts of all kinds, especially to balance content that is text heavy. It can help designers create hierarchy and draw users’ eyes to specific areas. Check out the following website examples and see how designers are making use of it! What is the Golden Ratio? The Golden Ratio is a mathematical ratio, commonly found in nature, and used in classical design theory to create balanced compositions. It roughly equals 1.6180, is also known as the “Golden Mean”, the “Golden Section”, and is referred to by the Greek letter Phi “?”. A “Golden Rectangle” is a rectangle whose length is 1.6180 times its width. For example, a div which has one side of 300px and another of 300 * 1.6180 ? 485px could be said to be a golden rectangle. If you chop off a perfect square from this golden rectangle, you’ll be left with another golden rectangle. You can do the same to the smaller rectangle, then the same again, indefinitely, giving you this familiar image: The Fibonacci Sequence The Fibonacci Sequence is similar to the Golden Ratio, but not exactly so.
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