? ? People start to lose interest in a website if they don’t get a response within three seconds . Fulfilling this expectation for mobile phone users requires a different approach to usage analysis, design and testing. This article expands on the techniques that Johan Johansson explains in his article “ How to Make Your Websites Faster on Mobile Devices ,” published in April 2013. We’ll demonstrate methods to identify how people interact with a website differently on mobile devices, and the design decisions that can be made based on this understanding. Our objective is not only to improve Web performance but to increase the client’s return on investment. The techniques we’ll demonstrate center on the two unique characteristics of mobile phones, which are not going to change any time soon: small batteries and small screens.
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