If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it? Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to bestseller is… well, magical thinking . In reality, most successful developers kick off their marketing efforts months before release. In this post, we’ll focus on how to get a head start with email marketing, not only by wrangling testers and staying in touch with users, but by successfully building hype for your app. Then, we’ll move on to how to announce the launch and measure results. Along the way, we’ll share techniques and code snippets from solid marketing campaigns, spanning different stages of an app’s lifecycle.
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